Published on December 19th, 2013 | by Kris0
Review: PoP Campaign
As far as electronic, no vocals music, PoP Campaign is probably the most fresh sound I have heard in a very long time. There…I said it. I decided to skip a clever intro this time and get right to the meat of the matter. Cause that’s all you got here; wonderfully delicious musical meaty goodness that is just there to be listened to. And you should start right now.
PoP Campaign are originally from Glasgow, but currently living in Londres, England. While new to me, they have been enjoying a fair amount of success within their home continent. They have been featured by the BBC, have released 2 albums, and are currently planning a bigger push into international exposure. With the motto “Bright, right and ready for the fight against the pretentious self-importance that plagues the industry”, I see only success in their future.
I think the best way to characterize their sound is rich. This is best represented by their track entitled “PoP Campaign Theme Tune”. First off, fantastic idea. You want to tell new listeners what your all about? Make a theme song for yourself. Make it represent everything you have to offer. Make it clear where you are coming from. Well done PoP. The tune is a mix of sharp drum beats, classic snyth sounds, and moving tones all with a modern arrangement. It’s a little crazy, but largely harmless, upbeat fun. A quick look at the PoP website and photos suggests that this is the feeling they are going for.
Other tracks offer very similar sounds. Some are moodier and slower. Still, all of them have a sense of that classic snyth pop sound that we all thought was dead and gone. (Good thing we were wrong.) Some of the remixes that they worked on also give the original songs a very interesting new take. I really liked the Re-Edit of Holiday by Dizzee Rascal. The snyths are there, but with a nice head bobbing beat, showing that PoP is not afraid to mix up the sounds.
So what else is there to say? If you like rich electronic sounds that walk the pop line but never feel diluted, this just might be the group for you. You can follow PoP Campaign’s exploits on their Tumblr site. They have big plans for the future and I can safely say that they have gained at least one more fan.